Genuine green goodness only please!

Oct 3, 2021 | 0 comments

Genuine green goodness only please!

Have you ever heard the term ‘greenwashing’? It was first coined by an American environmentalist and researcher, Jay Westerveld, in 1986. Used to describe the activity of claiming to be environmentally-friendly while continuing to carry out non-sustainable business practices, it is more common than we’d like to believe, especially as big business gets the message that eco-friendly products and services are becoming a consumer requirement.

In this article, Sustainable Jungle gives some useful pointers on how to spot it along with some examples from well-known brands who, frankly, ought to know better.

It also highlights the power of marketing when it comes to making us believe what we want to see. Using imagery is the main trick here – pictures of mountains, flowery meadows and blue skies mean nothing unless accompanied by a diligent manufacturer who has investigated every element of the product and supply chain to ensure it is genuinely planet friendly!

A useful read if you’re keen to make a real difference to the environment.

Single use is the old way

No greenwashing here, we use plastic bottles, plastic bottles are simple the best product for the cleaning product inside them, the trick is to reuse!

We are all about the refill.

Take care of your plastic, be proud of owning a well used bottle, be shinning example of how we can all make small changes so that the big changes happen.

Looking after you and your home, Home Loving, meet your environmental heroes.

Find out more about your Home Loving refills here

Home Loving – a family business

Ian and Tina live with their two young daughters and Biscuit the dog.

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Meet the home heroes

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This multi-purpose cleaning hero will bring out the natural shine throughout your house and even on the dashboard of your car.

Glass Cleaner

Our Glass Cleaner loves a clear view of the world. Suitable for everyday use, it takes handprints, grease, smears and streaks out of the picture.

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Our Stainless Steel Polish means business. Showing stainless steel the tough love it needs, it leaves a streak-free shine wherever it goes.

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