Home Loving – a family business

Home Loving is a family business with a conscience and a desire to help save the planet.

Our journey started as a professional oven cleaning duo and grew as we started to receive amazing feedback from our clients and requests to use our cleaning products more widely in their homes.

Ian and Tina live with their two young daughters and Biscuit the dog.

Change loving

Our brand values tell the story of our journey so far and what we hope to achieve in the future.


products that work for you and the planet


solutions, environmentally packaged, easy to use, refill and recycle


money, time and space as well as our planet


your family, pets and the world around you, driving forward to be sustainable and eco-friendly. Working together with our partners who follow a sustainable vision and care about their people


holistic and total cleaning solution. We are not about ‘green washing’, we are a deep cleaning product range that works. Everything from product ingredients to labelling and packaging is aimed at reducing or offsetting the carbon footprint

Est 2020.

Eco-Friendly Cleaning Products

We took on the challenge and have worked tirelessly to create the very highest quality product range with the best eco-friendly credentials that money can buy. We’ve gone to the ends of the earth to source containers and packaging with the smallest environmental footprint and to minimise, or even eliminate, single-use plastics.

Small behaviour changes

At Home Loving, we’ve been on an incredible journey and learnt more than we thought possible about materials, processes and behaviours that impact our planet.

We’ve learned that being kinder to the environment is not about being plastic free. Our behaviour is the real key to making a change.

Take glass, for example.

You might think a glass bottle is better for the environment than a plastic one. We certainly did. However, glass is more costly to produce and to recycle. It uses a lot of energy to transport, due to its weight.

While some plastics cannot be recycled, they can easily be reused. It soon became clear that our issue with plastic has more to do with how we use it than what it actually is. (Read this article about the original idea behind plastic carrier bags for a similar story).

It’s time to educate ourselves and future generations about taking responsibility, not only for the materials we choose, but for how we choose to use them.

Our entire product range uses packaging that can either be reused or recycled. We have made it as simple as possible for you to choose to refill and reuse our packaging. This means we are dramatically reducing the usual single-use behaviours that come with most other cleaning products.

Another example of things not always being as they seem, is our experience with packaging that needs specialist recycling.

We liked the idea of a bag-in-a-box solution for some of our products as it felt practical and eco-friendly. However, the real change needed to make this work was down to our customers having access to specialist recycling.

We decided that, as this wasn’t widely available, it was not a solution that would achieve our goals. We want your life to be simple, we want to save the planet and protect our environment.

Simple, save, protect – it’s written in our values.

Choose to love your planet.

Choose Home Loving’s home heroes.

If we all make small changes big changes happen.

Meet the home heroes

Daily Surface Cleaner

This multi-purpose cleaning hero will bring out the natural shine throughout your house and even on the dashboard of your car.

Glass Cleaner

Our Glass Cleaner loves a clear view of the world. Suitable for everyday use, it takes handprints, grease, smears and streaks out of the picture.

Stainless Steel Polish

Our Stainless Steel Polish means business. Showing stainless steel the tough love it needs, it leaves a streak-free shine wherever it goes.

Cleaning Boost

It is a cleaning hero that goes where other creams can’t. It is effective in cleaning virtually any oven or sealed surface.

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